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Since 2009, Gelato Secrets have been sharing their unique flavors of artisanal gelato and sorbetto at 7 shops in Bali and Jakarta. Their mission on bringing amazing discoveries of Bali’s best natural ingredients is combined with genuine Italian gelato experience. This concept of “East Meets West” is the core element to their visual design.
As they evolved, an idea of new branding came to their mind. When commissioned to create their new branding, Léon proposed a design that still conceives Gelato Secrets’ main concept yet brings a fresh tone in all their graphic identity and packaging. In order to reposition their branding, Léon was also trusted to design their newly opened shop in Jakarta.
Brand Strategy / Identity / Packaging
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Bali & Jakarta / Indonesia