Pacific High

Pacific High Cruise offers exclusive sailing experiences on board traditional wooden Phinisi boats though the mesmerizing wilderness of the Indonesian Archipelago. Wishing to stand out at an international level, they contacted Léon to build the company’s full brand architecture. To cater toward Pacific High’s target audience – neoadventurers, Léon needed to create high-end visuals and copy that would catch the eyes and souls of these new-aged travelling customers. From logo to iconography, colour palette and patterns, the visual strategy is organized around the company’s main values: authenticity, luxury, simplicity, and sustainability.

From business cards and website, to stationary and amenities, Pacific High’s travelling philosophy is effectively reflected. Blending timeless elegance with stylish contemporary designs, Léon drew his inspiration from the unspoiled scenic beauty of Raja Ampat, with hues of pale green to deep blue, to reflect the natural colours of the surrounding landscape and ocean.

Along with building its Brand identity, Pacific High also entrusted to Léon the design and inside arrangements of its first Phinisi. On board, the open-living concept pays tribute to traditional craftsmanship and modern design. Locally sourced materials in natural tones paired with wooden surfaces and furniture with lush details create a warm and relaxing vibe.

Léon tells the story of "Humans & the Seas", a journey through wild Authenticity in Luxury, in harmony with the tropical environment.